The biggest InterCHARM in its history took place on October 9-12 in Moscow!
The main event of the year for beauty industry representatives, distributors and manufacturers - the 31st International Perfumery and Cosmetics Exhibition InterCHARM - took place at Crocus Expo in Moscow from 9-12 October.
More than 70 500 professional visitors (distributors, wholesalers, retailers, beauty salon owners and specialists from all over Russia and 30 neighboring countries) attended the exhibition to establish business contacts with representatives of more than 1400 exhibitors from Russia, Belarus, Kazakhstan, China, Turkey, Korea, UAE, France, India, Pakistan, Egypt, Italy, Israel, Kyrgyzstan, Vietnam, Japan, Spain and Saudi Arabia.
The scale of this year's show was impressive, with the exhibition taking up all seven halls of the Pavilion №2 of Crocus Expo. The entire beauty supply chain was on display, from raw materials and ingredients used in the manufacturing of beauty brands to laser equipment for clinics.
Over the four-day exhibition, every attendee could appreciate the significance of holding industry events and exchanging expertise between market participants.
By attending InterCHARM, foreign companies can secure new clients and partners, showcase new products and brands, acquire raw materials, and explore new logistics solutions. This exhibition provides an excellent chance to expand your business reach, discover new distributors, retailers and partners. In terms of the volume of production of cosmetics and perfumes in the Russian market, in 2023, the growth was 16%. At the same time, Russian cosmetic industry has a very high potential: consumption is also growing, up 19% year-on-year.
More than 500 Chinese companies exhibited their latest product lines in a variety of categories at this year's show.
DREAME INNOVATION TECHNOLOGY brought their newest and most innovative products of Hair dryer and personal care to InterCHARM 2024.
The visitors from Russia were also particularly drawn to the hair care and styling brand ZHONGSHAN JIALI COSMETICS MANUFACTURER.
SUZHOU ANTE COSMETICS CO presented new products and designs of decorative cosmetics for Russian beauty-lovers.
SHENZHEN BINGBING PAPER presented a wide range of high-quality sanitary raw materials and fashion, cost-effective and good performance personal care products, which can be customized according to your needs.
Beijing ADSS Development Co. and Guangzhou ODI Technology Co have brought the latest technological innovation to professionals looking for medical laser equipment.
Visitors and customers were also impressed by the products showcased by 53 Turkish companies. Eyüp Sabri Tuncer, the brand of Türkiye's 'Doyen of Fragrance', traditionally presents products from shampoo to shower gel, from cream to toothpaste, from baby products to cologne and cologne wipes, from liquid soap to home care products to Russian consumers.
Visitors were also impressed by extensive selection of perfumes, fragrances, as well as the skincare, bath and body products presented by world-known companies with a long history REBUL KOZMETİK; Pereja, MG International Fragrance Company, Tat Kimya and GAMMA D’ORO.
Korean companies usually attract hundreds of visitors to their stands every year.
Popular in South Korea and already in Russia, TIRTIR emerged as a beacon of innovation and beauty in skincare. Founded by a team of passionate experts in 2015, the brand's journey began with a simple yet powerful vision: to revolutionize skincare by combining the best of nature and science.
OUTIN FUTURES presented ‘future innovations’ of package design solution, product development & R&D service to the beauty and health industry from Korea.
BS PHARM KOREA exports and manufactures cosmetic products, ensuring high quality and international standards.
28 exclusive Korean brands could be seen at the stand of distributor Amitie.
This year, visitors were able to discover new fragrances and prestigious perfume brands from UAE-based companies AL HARAMAIN; ABC International, MY PERFUMES; Ahmed Al Maghribi and SHAIKH MOHD. SAEED
InterCHARM visitors had an opportunity to get acquainted with the latest and innovative products of Fartak Lotus, Iran manufacturer of detergents and cosmetic raw materials. In addition, personal hygiene manufacturer LEMSER from Iran also presented new products this year.
ARMA products from Egypt are designed with quality, efficiency and respect for the environment in mind. A huge assortment was presented at the stand – from Laundry and Fabric care products to Home care and Personal care products.
Lovers of European brands could not pass by the stand of Spanish company - Fragrance Science, offering fragrance solutions for high-end and mass perfumes, everyday consumer goods for personal care, laundry, and home care.
One of India's leading manufacturers, ACO Parfums has also caught the attention of fragrance connoisseurs.
As well as, Two Mark Perfumes from Saudi Arabia.
At the business program events of the exhibition, over 4000 delegates and listeners acquired knowledge about the industry's current situation, business development tools and emerging trends.
The Retail Connect Summit, a global business event introducing an international matchmaking program and negotiations, has taken place over two days on October 9th and 10th. The event attracted more than 40 Russian retail chains who held over 1100 meetings with suppliers. The Retail Connect business program is an essential growth driver for the industry in Russia. It was created to optimize resources to explore fast growth opportunities in the market and has become the most effective business-tool for products manufacturers, brand owners and retailers on InterCHARM.
Year by year, InterCHARM serves as a solid platform for the beauty industry to exchange experiences, to negotiate and finalize contracts, and to follow the development of the industry. The event is also a unique opportunity for foreign companies to fill the gap left by international companies that left the Russian market after sanctions were imposed. InterCHARM has maintained its status as the most important place for professionals to meet, where they can find solutions to existing problems and be inspired to make important discoveries. The event, which has a long history, was covered by the main federal media channels.
On April 22-24, 2025, professionals in the industry will have the opportunity to attend the INTERCHARM Professional exhibition, showcasing professional cosmetics and equipment for beauty salons and clinics and Off-season perfume and cosmetics exhibition R-Beauty by INTERCHARM family, that will be interesting for retailers and distributors.
The next big InterCHARM show will be held in Moscow at Crocus Expo on October 15-18, 2025.