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Retail Connect
15-17 October 2025 с 10:00 - 17:00
18 October 2025 с 10:00 - 16:00
Moscow, Crocus Expo, Pavilion 3, Halls 13, 14, 15, 17, 18

InterCHARM

32nd International exhibition for beauty,
perfumery and cosmetics industry

Beauty show № 1 in Russia and CIS

Book a stand
Visiting
Exhibitor Directory
Contact our team
Show days and venue
Materials for exhibitors

*for number of exhibitors and visitors

InterCHARM is the biggest* show
for beauty, perfumery & cosmetics industry in Russia, Eastern Europe and Middle Asia region

60 000 m² total exhibition area
It’s like having eight soccer fields filled with the best players—but in the beauty industry
1 100 retail negotiations
More than the ingredients in the most complex cosmetic formula
80 000+ professionals
It’s like an entire city united by their love for beauty
2 000+ new brands
Entered the market in 2024
$512 mln
Total amount contracted at the show
1600+ exhibitors from 20 countries
Your chance to find the ideal partner
10%
13%
31%
46%
Book a stand
85% of attendees are either final decision-makers or key influencers in purchasing
Your target audience is right here
46%
  • Beauty salon owners and managers
  • Clinic managers and purchasers
  • Representatives from: Spas & wellness centers, Brow & nail studios, Barber shops etc.
Beauty & wellness providers (salons, clinics, spas)
31%
  • Category & Brand Managers
  • Procurement Department Heads
  • National & Regional Chain Representatives
  • Online/Offline Retailers & Marketplaces
Retail & distribution partners
13%
  • Cosmetologists, makeup artists, hairstylists
  • Brow & nail technicians, massage therapists
  • Independent beauty professionals & small studio practitioners
Freelance beauty practitioners
10%
  • Own-production brands
  • Private label manufacturers
  • R&D specialists (technologists & chemists)
  • Packaging design engineers
Fragrance & cosmetic producers

The biggest InterCHARM in its history took place on October 9-12 in Moscow!
russian market
In 2024, the market for cosmetics, perfumes, face and body care products grew by 17% to $11.4 billion.

What you will get during 4 exhibition days

  • The maximum concentration of specialists from the beauty, perfume and cosmetics industry, distributors and retail
  • Opportunity to showcase new products, innovations and technologies on the demanding market
  • Expansion of the distribution geography: representatives of ALL 89 regions of Russia and 30 countries around the world
  • Personal F2F negotiations with top managers and decision makers
Book a stand Learn more about the show
90%
Established new contact
93%
Are happy with show results
95%
Feel a strong need
to participate
Their high loyalty is our mark of quality!
What our exhibitors say
Retail Connect
To boost your sales at InterCHARM, take advantage of the F2F meetings program Retail Connect and hold negotiations with key retailers and brand owners.

15-16 October 2025 from 2 pm to 6 pm
LEARN MORE

Contact Us

Book a stand

Retail Connect

Marketing and Media

Visiting InterCHARM
Please note, payment is possible only with a Russian bank card
Options
exhibition
Visiting the exhibition
  • Badge for the 4-day exhibition — 500₽
  • Diploma of visiting the exhibition — 300₽
Package
«PROF»
For cosmetologists, doctors
  • InterCHARM business Cases for beauty salon managers (15.10)
  • V InterCHARM Conference on Aesthetic Cosmetology (16.10)
  • Diploma program attendance
  • Badge for the 4—day exhibition
5 000₽
6 500₽
Package
«BRAND»
For manufacturers, distributors, and brand ownres
  • Analytical conference Cosmetics in Russia (15.10)
  • «How to Create a Beauty Brand» Conference (16.10)
  • Conference "HOUSEHOLD CHEMICALS EURASIA: trends and prospects" (17.10)
  • NATURAL COSMETICS Conference (17.10)
  • Diploma program attendance
  • Badge for the 4—day exhibition
12 200₽
15 500₽
  • care & treatment
  • tools & instruments
  • accessoriess & devices
  • wigs & extensions
  • dyes & bleaches
HairCHARM -
Hairdressing
sector
  • niche perfumes
  • mass-market perfumes
  • diffusers, sprays & candles
  • private label & OEM
  • raw materials & essences
Perfumery
& fragrances
  • packaging
  • private label OEM / ODM
  • labeling & printing
  • raw material & ingredients
  • machinery and automation
Production
solutions
  • decorative cosmetics
  • lash extensions
  • make-up kits & tools
  • brusher & sponges
  • brow lamination & tinting
CleanCHARM:
Personal hygiene
& cleaning products
  • decorative cosmetics
  • lash extensions
  • make-up kits & tools
  • brusher & sponges
  • brow lamination & tinting
MakeupCHARM -
Make-up lash
& brow
  • nail polishes
  • gels & extenstions
  • tools & consumables
  • decor & glitters
  • dyes & bleaches
NailCHARM -
Nail care
& design
  • skincare & make up
  • personal hygiene
  • men’s care and kids care
  • nutrients & supplements
  • gadgets & accessories
Green Valley: organic cosmetics section
Retail
products
  • care & treatment
  • professional apparatus
  • instruments & workwear
  • diagnostic equipment
  • furniture for clinics & SPAs
Cosmetology
& aesthetic medicine
Exhibitor Directory
Whether you're in skincare, packaging, or salon equipment - there's a dedicated space for your brand at InterCHARM
Show sectors
15-17 October 2025
10:00-18:00
18 October 2025
10:00-16:00
«Myakinino»
Синяя ветка
Free parking
Krasnogorsk, Mezhdunarodnaya, 20
Intersection of Moscow City Ring Road (inner side, 66 km) and Volokolamskoe Highway
Crocus Expo, Pavilion 3, Halls 13, 14, 15, 17, 18
Show days and venue
Here's how the 2024 show went!
InterCHARM in pictures

Press Releases

    Already exhibiting?

    Moscow transport
    The fastest way to get around the city during the day is subway. The stations, many of which are objects of architectural heritage, operate from 5:35 a.m. until 01:00 a.m. The developed network of Moscow subway lines is an optimal opportunity to get to any place in the city, avoiding traffic jams.
    Moscow`s map
    Hotels and accommodation
    Our official Travel agent company Imperia Tour will be happy to assist you with accommodation and visa support.

    Evgeny Volozin
    evgeny@imperiatourism.ru
    +7 (495) 9 888 501
    Download
    Exhibition branding
    Download logos, banners and brand motifs to invite partners and customers to the stand
    Download
    Technical manuals
    Our guidelines and technical manuals. These materials will help you organize your participation in the show
    Personal Account
    Fill in your company information for the Exhibitor Directory - increase the attention of potential customers!
    Advertising opportunities
    Аdvertising package or sponsorship - discuss it with your manager to find the best way to reach your customers

    Will be soon
    How to get contacts of visitors
    A unique hardware-software complex to get contacts database of visitors of your stand - LEADer EXPO
    More info


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