InterCHARM

32nd International exhibition for beauty,
perfumery and cosmetics industry.
Beauty show # 1 in Russia
Dates

15 - 18 October 2025
Time

10:00 - 18:00
InterCHARM is the biggest* show for beauty, perfumery & cosmetics industry in Russia, Eastern Europe and Middle Asia region
*for number of exhibitors and visitors
Facts & Figures
Take advantage of our scale!
  • 1400
    exhibitors from 17 countries
  • 60 000 m2
    total exhibition area
  • 70 500+
    professionals are united during 4 days
  • $512 mln
    total amount contracted at the show
russian market
In 2023, the market for cosmetics, perfumes, face and body care products grew by 17,3% to $9,7 billion.

What you will get during 4 exhibition days

  • The maximum concentration of specialists from the beauty, perfume and cosmetics industry, distributors and retail
  • Opportunity to showcase new products, innovations and technologies on the demanding market
  • Expansion of the distribution geography: representatives from ALL the 88 regions of Russia and 30 countries
  • Personal F2F negotiations with top managers and decision makers

Who attends the show?

Key visitor profiles
48%
Retailers, wholesalers and distributors
30%
Beauty salons and other beauty services
12%
Manufacturers and brand owners
Exhibitors about InterCHARM
  • 93%
    are happy with the show results
  • 90%
    established new contacts
  • 96%
    emphasize a strong need to exhibit at the show
Offer your solutions and products to those who need it!

Book a stand at InterCHARM

Participation cost is not only about square meters.
What do we mean by the cost, and what do you get?
  • High level and professionalism of the visitor audience
  • Impeccable organisation from professionals of the exhibition industry
  • Full promotion of your brands and products among our visitors
  • Effective advertising and promotion opportunities to highlight your brand
Retail Connect
To boost your sales at InterCHARM, take advantage of the F2F meetings program Retail Connect and hold negotiations with key retailers and brand owners.

15-16 October 2025 from 2 pm to 6 pm

Contact Us

Book a stand

Retail Connect

Marketing and Media

Visiting InterCHARM
Dear colleagues, registration for the exhibition will be open closer to the show dates.

Pre-registration is required. Please fill in the form by clicking the button below. You will get your printed badge at the Registration front desk during the show days.
Show Sectors
  • For distributors and end customers
    • Face, body, and hair cosmetics
    • Personal care, hygiene
    • Makeup
    • Beauty gadgets and accessories
    • Perfume and fragrance
    • Healthy food and food supplements
    • Household chemistry
    • Animal care products
  • Manufacturing and packaging
    • Contract manufacturing
    • Ingredients
    • Flavourin, formulas
    • Packaging
    • Lab services
    • Quality certification and control
  • Cosmetology and aesthetic medicine
    • Hardware cosmetology
    • Depilation and epilation
    • Cosmetology tools
    • Podology
    • Medications
    • Personal care
    • Expendable items
    • Trichology
  • Equipment for salons, clinics, spa
    • Equipment and specialized furniture
    • Tools & equipment
    • Professional clothing & accessories
    • Business services
  • Perfumes and fragrances
    • Interior fragrances
    • Aromatherapy
    • Perfumes ready to use
  • NailCHARM
    • Tools and expendable items
    • Lacquers, gels, decor elements
    • Nail, hand, foot care products
  • HairCHARM
    • Professional hair cosmetics and care
    • Tools and equipment
    • Consumables and accessories
  • Green Valley
    • Organic cosmetics section
  • La Niche
    • Niche, exclusive perfumes and cosmetics
Show Days and Venue
Show days:
15 October 2025 (Wed): 10:00 - 18:00
16 October 2025 (Thu): 10:00 - 18:00
17 October 2025 (Fri): 10:00 - 18:00
18 October 2025 (Sat): 10:00 - 16:00

Venue:
Moscow, Crocus Expo, Pavilion 3, Halls 13, 14, 15, 17
Show map

How to get to the venue:

By public transport
Myakinino metro station (Line 3), exit 3 through the street

By car:
Intersection of Moscow City Ring Road (inner side, 66 km) and Volokolamskoe Highway. The territory has free underground and surface parking.

Where to stay

We hope your trip will be warm and comfortable

Hotels and accommodation

Our team strives to make your stay at the exhibition as comfortable and enjoyable as possible.

Our official Travel agent company Imperia Tour will be happy to assist you with accommodation and visa support.

Moscow transport

The fastest way to get around the city during the day is subway. The stations, many of which are objects of architectural heritage, operate from 5:35 a.m. until 01:00 a.m. The developed network of Moscow subway lines is an optimal opportunity to get to any place in the city, avoiding traffic jams.

To use a taxi, you need to install the appropriate mobile application, attaching a bank card and a phone number in the application. The trip can be paid in cash or by credit card, attaching to the account in the application.
InterCHARM in pictures
Here's how the 2024 show went!
Press Releases

    Already exhibiting?

    Download logos, banners and brand motifs to invite partners and customers to the stand
    Advertising opportunities
    Аdvertising package or sponsorship - discuss it with your manager to find the best way to reach your customers

    Will be soon
    our guidelines and technical manuals. These materials will help you organize your participation in the show


    Download, EUR
    Fill in your company information for the Exhibitor Directory - increase the attention of potential customers!
    Before the show, you will need to register badges for anyone working on your stand. Enter personal account to register your team’s badges
    A unique hardware-software complex to get contacts database of visitors of your stand - LEADer EXPO

    About Organiser

    ExpoVisionRus is an independent exhibition company, which has been operating on the market for more than 15 years.

    Each of our events is the core of an entire ecosystem in which we bring together suppliers and buyers, business and industry organizations, press and authorities throughout the year, supporting and celebrating each other's successes.

    EVR is your result, achieved by the integrity and coherence of our team, service excellence and unwavering support for our customers, no matter what. These are the values that have always guided our work.


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