14-16 October 2026 10:00 - 18:00
17 October 2026 10:00 - 16:00
*for number of exhibitors and visitors
InterCHARM is the biggest* show
for beauty, perfumery & cosmetics industry in Russia, Eastern Europe and Middle Asia region
60 000 m² total exhibition area
It's the equivalent of 230 tennis courts, all featuring the best players in the beauty industry
1 300 retail negotiations
The most efficient instrument for promoting your goods in Russia and internationally
96 000+ professionals
It’s like an entire city united by their love for beauty
2 000+ new brands
Entered the market in 2024
$512 mln
Total amount contracted at the show
1600+ exhibitors from 30 countries
Your chance to find the ideal partner
10%
13%
31%
46%
85% of attendees are either final decision-makers or key influencers in purchasing
Your target audience is right here
46%
- Beauty salon owners and managers
- Clinic managers and purchasers
- Representatives from: Spas & wellness centers, Brow & nail studios, Barber shops etc.
Beauty & wellness providers (salons, clinics, spas)
31%
- Category & Brand Managers
- Procurement Department Heads
- National & Regional Chain Representatives
- Online/Offline Retailers & Marketplaces
Retail & distribution partners
13%
- Cosmetologists, makeup artists, hairstylists
- Brow & nail technicians, massage therapists
- Independent beauty professionals & small studio practitioners
Freelance beauty practitioners
10%
- Own-production brands
- Private label manufacturers
- R&D specialists (technologists & chemists)
- Packaging design engineers
Fragrance & cosmetic producers
russian market
In 2024, the market for cosmetics, perfumes, face and body care products grew by 17% to $11.4 billion.
What you will get during 4 exhibition days
-
The maximum concentration of specialists from the beauty, perfume and cosmetics industry, distributors and retail -
Opportunity to showcase new products, innovations and technologies on the demanding market -
Expansion of the distribution geography: representatives of ALL 89 regions of Russia and 30 countries around the world -
Personal F2F negotiations with top managers and decision makers
90%
Established new contact
93%
Are happy with show results
95%
Feel a strong need
to participate
Their high loyalty is our mark of quality!
What our exhibitors say
Retail Connect
To boost your sales at InterCHARM, take advantage of the F2F meetings program Retail Connect and hold negotiations with key retailers and brand owners.
14-14 October 2026 from 12 pm to 4:30 pm
14-14 October 2026 from 12 pm to 4:30 pm
Contact Us
Book a stand
- Nato ChumburidzeHead of International Sales
-
- Gulden ParlakOfficial agent on the territory of Turkey
- Tony TongGeneral manager of
Asia-pacific sales office
Retail Connect
Marketing and Media
Visiting InterCHARM
Dear colleagues, registration for the exhibition will be open closer to the show dates.
Pre-registration is required. Please fill in the form by clicking the button below. You will get your printed badge at the Registration front desk during the show days.
Pre-registration is required. Please fill in the form by clicking the button below. You will get your printed badge at the Registration front desk during the show days.
Get your badge
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- care & treatment
- professional apparatus
- instruments & workwear
- diagnostic equipment
- furniture for clinics & SPAs
Cosmetology
& aesthetic medicine
- skincare & make up
- personal hygiene
- men’s care and kids care
- nutrients & supplements
- gadgets & accessories
Green Valley: organic cosmetics section
Retail
products
- nail polishes
- gels & extenstions
- tools & consumables
- decor & glitters
- dyes & bleaches
NailCHARM -
Nail care & design
Nail care & design
- decorative cosmetics
- lash extensions
- make-up kits & tools
- brusher & sponges
- brow lamination & tinting
MakeupCHARM -
Make-up lash & brow
Make-up lash & brow
- hygiene products
- oral care
- wipes & tissues
- sanitizers
- laundry care
- detergents
- cleaning supplies & products
CleanCHARM:
Personal hygiene & cleaning products
Personal hygiene & cleaning products
- packaging
- private label OEM / ODM
- labeling & printing
- raw material & ingredients
- machinery and automation
Production
solutions
- niche perfumes
- mass-market perfumes
- diffusers, sprays & candles
- private label & OEM
- raw materials & essences
Perfumery
& fragrances
- care & treatment
- tools & instruments
- accessoriess & devices
- wigs & extensions
- dyes & bleaches
HairCHARM -
Hairdressing sector
Hairdressing sector
- Pet Cosmetics
- Grooming Cosmetics
- Pet Care Products
- Professional Pet Cosmetics
- Grooming Accessories
- Pet Accessories
PetCHARM
Whether you're in skincare, packaging, or salon equipment - there's a dedicated space for your brand at InterCHARM
Show sectors
14-16 October 2026
10:00-18:00
17 October 2026
10:00-16:00
Free parking 7am-8pm
Krasnogorsk, Mezhdunarodnaya, 20
Intersection of Moscow City Ring Road (inner side, 66 km) and Volokolamskoe Highway
Crocus Expo, Pavilion 3, Halls 13, 14, 15, 17, 18
Show days and venue
We are proud to share how all InterCHARM events went
InterCHARM in pictures 2023
We are proud to share how all InterCHARM events went
InterCHARM in pictures 2024
We are proud to share how all InterCHARM events went
InterCHARM in pictures 2025
Press Releases
Already exhibiting?
Moscow transport
The fastest way to get around the city during the day is subway. The stations, many of which are objects of architectural heritage, operate from 5:35 a.m. until 01:00 a.m. The developed network of Moscow subway lines is an optimal opportunity to get to any place in the city, avoiding traffic jams.
Advertising opportunities
Аdvertising package or sponsorship - discuss it with your manager to find the best way to reach your customers
Will be soon
Will be soon
Have a question?
Have a question?
Please fill out a form bellow
We have collected frequently asked questions from the participants (exhibitors) of the exhibition
FAQ
The exhibition is held annually. In 2026, InterCHARM will run from October 14 to 17.
InterCHARM takes place at the Crocus Expo International Exhibition Center:
📍 20, Mezhdunarodnaya Street, Krasnogorsk, Moscow Region
Pavilion 3, Halls 13, 14, 15, 17, 18
A detailed hall map is available on the website.
📍 20, Mezhdunarodnaya Street, Krasnogorsk, Moscow Region
Pavilion 3, Halls 13, 14, 15, 17, 18
A detailed hall map is available on the website.
1. At the InterCHARM exhibition, you become a hero, not a spectator.
You don't just watch the market — you declare yourself as a serious player. Your booth is your showcase for thousands of professional visitors: retailers, distributors and potential partners. This is a direct way to reach the target audience of Russia, who came for new products and contacts.
2. Exclusive tools for InterCHARM exhibitors.
The organizers of the exhibition are actively engaged in promoting you to the visitor audience: placement in the online catalog, newsletters, releases, mentions on social media. In addition, you can multiply the audience's contact with your brand by contacting your manager. Participation in the exhibition with a stand is a ready-made marketing package for a powerful breakthrough.
By coming as a visitor, your opportunities to actively promote your brand decrease.
You don't just watch the market — you declare yourself as a serious player. Your booth is your showcase for thousands of professional visitors: retailers, distributors and potential partners. This is a direct way to reach the target audience of Russia, who came for new products and contacts.
2. Exclusive tools for InterCHARM exhibitors.
The organizers of the exhibition are actively engaged in promoting you to the visitor audience: placement in the online catalog, newsletters, releases, mentions on social media. In addition, you can multiply the audience's contact with your brand by contacting your manager. Participation in the exhibition with a stand is a ready-made marketing package for a powerful breakthrough.
By coming as a visitor, your opportunities to actively promote your brand decrease.
You emerge from the shadows. While your competitors attend as guests, you command the attention of over 96,000 professionals. Your booth at the influential InterCHARM exhibition is a tangible proof of your scale and ambition. You don't just follow trends — you shape them by showcasing your innovations alongside market leaders. This is a powerful boost to your brand recognition, positioning and revenue generation