InterCHARM 2025: The Unrivaled Epicenter of Beauty. Witness the metrics that didn't just break records, but built a new future for the entire industry.
From October 15 to 18, 2025, the 32nd International Perfumery and Cosmetics Exhibition InterCHARM took place at Crocus Expo. Traditionally, it serves as a major hub for beauty professionals, and this year was no exception. The exhibition gathered over 1,400 exhibitors and more than 96,000 visitors among whom are professionals (distributors, retailers, manufacturers, representatives of beauty salon industry) and beauty enthusiasts from across Russia and 30 countries, including China, Korea, Turkey, India, Qatar, Uzbekistan, Belarus, and many others.
Over the past year, the cosmetics market has shown steady growth: in 2024, production volumes increased by 17%, and consumption by 20%. InterCHARM has become a key platform where new partnerships are formed, trends are set, and innovative brands are launched. During the four days of the exhibition, every participant could experience the importance of industry events and knowledge exchange among market players.
All the segments of beauty industry were presented in full: across five exhibition halls — from local producers to international companies, from ingredients to production machinery, from skincare to laser apparatus for beauty clinics. These included all spheres of the industry: cosmetology and aesthetics, salon, clinic and spa equipment, hairdressing, nail service, makeup, brows and lashes, the niche perfumery sector, home fragrances, household chemicals, raw materials, products for distributors and retailers, packaging, and contract manufacturing OEM/ODM.
For international companies, exhibiting InterCHARM offers the opportunity to expand geography of sales, enter new market with double digit growth, find new clients and partners, present new products and brands. It’s an excellent platform for business expansion, and for finding distributors, retailers, and partners.
As part of the InterCHARM 2025 business program, dozens of events took place — including forums, master classes, and sessions of the Retail Connect Summit, bringing together leading retail chains and manufacturers. Marking its highly successful debut, the Retail Connect ASIA business program delivered exceptional results: over 150 targeted meetings between Russian brands and key buyers from regions across Asia, including Thailand, Malaysia, India, China, and the UAE. This exclusive platform offered local emerging companies a unique and efficient opportunity to establish critical connections with dozens of prospective international partners in one day.
This year's exhibition features an impressive pavilion of over 450 leading Chinese manufacturers, R&D centers, and brands, turning the event into the epicenter of global sourcing and partnership. The Chinese contingent is not just large; it's strategically significant. Among the key players defining the new standard are:
o Guangdong Bingbing Health Care Products Ltd.: A titan of hygiene with 25+ years of expertise in OEM/ODM for feminine and adult incontinence care. A trusted partner for 200+ brands across 80 countries, including Fortune 500 giants.
o Zhejiang Ushas Cosmetics Co., Ltd.: For over 26 years, a master manufacturer behind the world's color cosmetics—from iconic lipsticks and mesmerizing eyeshadows to potent serums and masks.
o Guangzhou Routimei Cosmetics Co., Ltd.: The rising star redefining nail fashion. Since 2020, they have specialized in alloy and zirconium nail jewelry, offering a one-stop shop for trendy, high- quality nail art that captivates the global market.
o Guangzhou HODM Professionals Cosmetics Co., Ltd.: The specialized partner for hair and skin care. They open doors for distributors and brands seeking expert OEM, ODM, and private label solutions.
o BEIJING NUBWAY S&T CO., LTD.: Bridging beauty and technology, they are on a mission to become the world's most trusted supplier of professional, reliable, and innovative medical esthetic equipment.
SUZHOU ANTE COSMETICS CO., LTD.: The ultimate end-to-end partner for color makeup and personal care. They master the entire process from creative product planning and formula development to sleek packaging and seamless logistics.
GUANGZHOU YIDINGCHENG BIOLOGICAL TECHNOLOGY CO., LTD.: The niche authority focused exclusively on nail gel technology. Their motto, "Where is YDC Gel, Where Nail Beauty Begins," speaks to their specialized mastery.
This year, Turkey is represented at InterCHARM not just as a national pavilion, but as an entire ecosystem of the beauty industry. Out of 56 Turkish participants, 35 brands are making their debut, offering a unique opportunity to be among the first to discover their new products on the Russian market, among them are:
o Altona NOTE Cosmétique. The flagship brand, launched in 2014, boasts a portfolio of 600+ SKUs designed for all skin types and tones.
o Asil Group Cosmetic. A leading manufacturer behind the men's grooming brand Nishman.
o Difaş. A pioneer since 1966, it has grown into one of Turkey's most prominent toothbrush brands.
o EYÜP SABRI TUNCER. With a legacy dating back to 1923, it offers a diverse range of over 700 products, from colognes and personal care to home and baby care.
o ERKUL COSMETICS. The powerhouse behind the globally recognized GOLDEN ROSE color cosmetics and a premier private-label partner renowned for its quality, expertise, and manufacturing capacity.
o Frederic Patric Since 2019, it has defined luxury with premium niche perfumes and home scents that embody elegance and masterful craftsmanship.
o MG INTERNATIONAL FRAGRANCE COMPANY. A global force in scent, developing 200,000+ fragrance formulas for 2,500+ clients worldwide, with exports to 55 countries.
o KIRMIZIGUL KOZMETIK. An Istanbul-based beauty factory operating since 1996, specializing in hair care and fine fragrances.
o LILAFIX. A dynamic and growing force since 2003, continuously expanding its range of hair color and care products.
o ALLIANCE KOZMETIK. A market leader in hair color and care, whose diverse portfolio of innovative, high-quality brands is synonymous with impeccable standards.
Over the four days of the exhibition, Turkish companies presented: color cosmetics and perfumery; professional hair care products; personal care and hygiene products; household chemicals; equipment, ingredients, and solutions for labeling and packaging.
Korean companies usually attract thousands of professional visitors to their pavilion and this year there were more than 80 companies.
o TFIT GLOBAL INC. An international company offering innovative health and beauty products that combine advanced technology with high quality standards.
o Bioplus Co., Ltd. A biotechnology brand creating effective skincare products that blend science with natural ingredients.
o ESTER Co., Ltd. A manufacturer of cosmetics and skincare products with innovative formulas designed to improve skin condition.
o JD BIO. A biotechnology company providing high-quality ingredients for cosmetics and skincare products, focusing on safety and effectiveness.
o ADWIN KOREA. A Korean brand combining modern scientific developments and beauty traditions in cosmetics and skincare products.
INOSEN BIO. A company developing cosmetic ingredients using natural components and innovative biotechnology for skincare.
This year, visitors were able to discover new fragrances and prestigious perfume brands from UAE- based companies:
o LECMO PERFUME. Founded in Dubai in 2017, LECMO crafts timeless fragrances that blend artistry, luxury, and exceptional quality in every detail.
o TRENDS FOR BEAUTY AND PERSONAL CARE REQUISITES. A leading cosmetics manufacturing company, they represent cleaning and detergent products, Washing powders and gels, Accessories for spa, saunas, and tanning.
o AL ASRAR PERFUMES IND LLC SP Al Asrar Perfumes is a specialized manufacturer and distributor of fine fragrances, blending Arabian heritage with modern trends to create high-quality perfumes for local and international markets. They deliver unique scents, competitive pricing, and reliable solutions that appeal globally.
o Reef & Osma Perfumes. Reef & Osma Perfumes is a brand from the UAE that combines Arab traditions and modern style, offering oriental, Western fragrances, oils and incense. They represent Air fresheners, Men's perfumery, Women's perfumery Unisex, Body and hair perfumes.
o ALMAS NATIONAL COMPANY. Al Mas National Company for Perfumes was established in 2012 in Jeddah, Saudi Arabia. They produce the finest and most luxurious products in perfumes, incense, maamoul, aromatic oils.
Year after year, for more than three decades, InterCHARM delivers what matters for the industry facilitates strategic partnerships, forges contracts, and provides a clear vision for the future of beauty. With the shift in the market, the event now represents an unparalleled gateway for international companies to establish a noticeable and fruitful presence on the market. For industry professionals, it remains the go to destination to find solutions, spark innovation, and secure a competitive advantage.
InterCHARM 2026 will take place in Moscow, at the Crocus Expo from October 14 to 17, 2026